Eastside Maison

Winter 2018

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For centuries, purple has been associated with royalty, because of the extraordinary expense of dying fabric purple. In our current political climate, where red is linked with Republicans and blue with Democrats, purple is periodically identified as a symbol of bipartisanship — or, in the case of swing states, as a signifier of uncertain affiliation. "There's enough blue there, that while it's provocative and stands out, there's still a stability, and there's such a versatility to this shade that it can go with so many other different colors. People are exploring and experimenting and looking for something that's original," said Pressman. Whatever you think of that assessment, get ready for a deluge of purply items from home decor to fashion and beyond— either developed just for this Pantone announcement or will now be marketed as such. Last year's color of the year was a "life- affirming" shade of green. The year before was a pairing of rose quartz and serene blue that was seen as anti-stress while also nodding toward gender fluidity, Pantone said. So, what does purple have to say about our planet in 2018?

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