The color wasn't chosen because it's regal,
though it resembles a majestic shade. It
was chosen to evoke a counterculture
flair, a grab for originality, ingenuity and
visionary thinking, noted Pantone Vice
President Laurie Pressman.
"We are living in complex times," she said.
"We're seeing the fear of going forward and
how people are reacting to that fear."
Although Pressman wasn't keen on talking
politics, she did go on to say that the color,
is playing out in home design, industrial
spaces and products, fashion, art and food
and reflects the idea of living not inside
the box or outside the box but with no box
at all. Pressman called the color "complex".
That marriage, between the passionate
red violets and the strong indigo purples.
Ultra Violet is "also the most complex of
all colors," she said, "because it takes two
shades that are seemingly diametrically
opposed — blue and red — and brings them
together to create something new."
