family," says Eiseman. "Encompassing the
qualities of the blues, yet at the same time
possessing a violet-red undertone, PAN-
TONE 17-3938 Very Peri displays a spritely,
joyous attitude and dynamic presence
that encourages courageous creativity and
imaginative expression."
The pandemic has heavily impacted how
we normally live and work —posing obsta-
cles that have forced people to think out-
side the box.
"We've gone through so many challenges
over this time, we don't know what's go-
ing to pop up from one day to the next,"
said Pantone's vice president Laurie Press-
man. "It's curiosity that's helping people to
get through these difficult times. What we
would call courageous creativity."
"The color symbolizes the future," Eiseman
adds. "(It) has that sprightly, joyous attitude
that we're talking about, that carefree con-
fidence, and creative spirit."
