P
antone announced that 2021 will be all about "Ultimate Gray"
and "Illuminating" yellow. This is the second time that the New
Jersey based color standards company has selected two hues for
its "Color of the Year" marketing blitz. Five years ago, it named
Rose Quartz and Serenity blue as a nod to gender equality.
Leatrice Eiseman, executive director of Pantone's color consulting arm,
explains that the two colors in tandem, convey a message of steely
optimism as we enter a new phase of the global pandemic. "The union of
an enduring Ultimate Gray with the vibrant yellow Illuminating expresses
a message of positivity supported by fortitude," she explained in a press
statement. "Practical and rock solid but at the same time warming and
optimistic, this is a color combination that gives us resilience and hope. We
need to feel encouraged and uplifted, this is essential to the human spirit."
Pantone's
Color Year
of
the
A cure to your pandemic
blues with a sprinkle of
sunny optimism
