Eiseman says studying consumer habits
and working closely with brands year-round
informs their work as ersatz therapists,
offering a bit of chromatography to
cure the world's pandemic blues. "At the
foundation of the Pantone Color Institute
are the ongoing consumer color preference
studies we do. It is through this research in
conjunction with other research we deem
to be credible that has helped us to glean
critical color insights for our clients and
helps to further feed our understanding of
the psychological power and influence that
color has."
She adds that choosing two colors
symbolizes the need for solidarity. "For
2021 it became abundantly clear that there
is a deeper understanding of how much
we need each other," she explains. "Our
connections and relationships with others
give us the emotional support and fill us
with gratitude."
Pantone's annual color prescription began
in 1999, when the world was filled with
anxiety over Y2K. It crowned Cerulean, a
soothing blue-gray color to allay fears
about the new millennium. For this
unprecedented year, Eiseman says that
