Eastside Maison

Winter 2016

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Congratulations it's twins! The authority on color has spoken: Pantone's 2016 Color of the Year is...actually two colors: a shade of pink called Rose Quartz and a soft blue called Serenity. You may know them better by their street names—baby girl pink and little boy blue. The combination alludes to the concepts of balance, duality, and peace. Color of theYear Pantone's executive director, said in the statement. Eiseman also states that these chosen colors further represent the shifting gender identities redefining the fashion world and the world at large. "In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design," she says. Pink and blue have been relatively gender-specific colors in popular culture for decades. Pantone thus makes a smooth symbolic statement about modern notions of gender fluidity by selecting both of them as a single unit for the Color of the Year. "With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent," Leatrice Eiseman, " As

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