who is the Homepolish client?
"They're the savvy client who's not afraid
to invest in a home, but also doesn't want
to be taken for a ride. Our demographic
is typically late 20s to late 40s, people
who are ready to take the next step from
having a home that is just a hodgepodge
of furniture. Something that is particularly
exciting is a good chunk of our clients are
actually renters."
How is Homepolish so affordable?
"We don't charge markups or commissions.
We don't want there to be any incentive for
a designer to come into your home and tell
you to buy new things so they can make
money. If a client can
only afford the initial
consultation, we're
giving you real advice
[during that time]. So if
someone signs up and
says 'Hey, I want to pick
paint colors' during the
meeting, our designer
will come with a paint
book. Also we sell hours
in increments of five.
Clients like it because if you only can afford
10 hours this month, then maybe you can
buy 10 hours next month."
