Selfie Museum
founders Igor Benchak,
left and Alex Kurylin,
pose for a portraits
inside their new space
in Post Alley. (Matt M.
McKnight/Crosscut)
"When somebody's taking a picture of
you, you become a piece of art within the
installation," says Igor Benchak, one of the
founders of the Selfie Museum, standing in
front of the "flower cave" full of fake grass
and pastel-tinted roses. The Seattle Selfie
Museum, which has a Denver counterpart,
opened in January, and although initially
only slated to stay for 6 months, recently
announced an indefinite stay due to its
popularity.
"Even though it's called Selfie Museum,
it's designed for people taking all kinds
of pictures, hopefully of each other,
interacting," says Benchak's business
partner Alex Kurylin (who once operated a
chain of escape rooms in cities including
Seattle).
With this concept, the Denver-based
duo jumps on the bandwagon of a new
generation of profitable and popular
Instagram factories.
Everything from rooms wallpapered in
mirrors and bananas to squiggly cartoons in
