Issue link: https://nest.uberflip.com/i/1186818
passionate approach to creating elegant interiors that feature layered styles, textures, colors and patterns. Reddell's design strength lies in her ability to pair classic style with custom details and functionality tailored to each client. However, Reddell's on-line popularity is a direct reflection of her charisma and humor in front of the camera and the ease in which she shares her authentic self with more than 65,000 followers. Redell approaches creating a from a place of beauty and joyfully covers everything from interior design, entertaining, styling tips, beauty 'lessons', cooking and recipe sharing, travel, fashion and more. Her advice is delightfully refreshing and fun as she includes tips from her own home design, client projects and the trial and error of experimenting with new hair and beauty products. As a style expert, the COMMANDER in CHIC® is regularly sought out as a trendspotter and panel participant at design markets and social media conferences across the United States where she covers new product and design trends and shares her knowledge and expertise about navigating the world of social media. Reddell's work has been featured in several publications including Sotheby's Reside, Barron's Penta, Home Accents Today, Mansion Global, and Designers Today among many others. She has appeared as a contributor on CBS- WTVR Virginia This Morning and has been profiled on numerous podcasts. We caught up with Natalie and asked her about her social media journey. NATALIE: I didn't really set out to build a brand it just sort of organically happened. Being in a visual business Instagram seemed like a fun and approachable way to share design work and engage with other designers. My live videos on health and beauty as well as cooking grew out of my "smother mother" empty nest syndrome after my son was away at school and my obsession with finding a great mascara which then of course made me want to try every hair tool and beauty product I could get my hands on. MAISON: How long have you been focusing on your brand and Instagram image? NATALIE: I have been working consistently on Instagram for about 4 years. I had been invited to a bloggers conference and was looking for something fun and festive to bring along. I found a