L
eatrice Eiseman, the Executive Director of The
Pantone Color Institute notes "We look at a great
many influences. This year nature is one of the
leading elements in our choice. It speaks to coral
reefs. Vibrating coral in the sunset. Some place
we'd want to visit..... some of them are endangered.
Just like coral nurtures marine life, we want to
nurture the color and keep it alive." Balancing on
a thin the line in the
sand, so to speak, of
being overtly political
the company noted "
[w]e were inspired by
the natural, colorful
diversity of our oceans,
and while Pantone is
not an environmental
organization, we are aware
of the environmental
concerns surrounding the
dire state of coral reefs
and marine life." The
institute also describes
the color—which it says it chooses each year based
on combing the worlds of art, politics, society, and
more—as "symbolizing our innate need for optimism."
Living Coral is technically a "coral hue with a golden
undertone"—a few shades louder than pink, but
softer than red.
The choice is considered, artful and very corporate.
Companies can pay to learn the color early and prep
products in that shade. In the coming year you'll