Eastside Maison

Winter 2019

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L eatrice Eiseman, the Executive Director of The Pantone Color Institute notes "We look at a great many influences. This year nature is one of the leading elements in our choice. It speaks to coral reefs. Vibrating coral in the sunset. Some place we'd want to visit..... some of them are endangered. Just like coral nurtures marine life, we want to nurture the color and keep it alive." Balancing on a thin the line in the sand, so to speak, of being overtly political the company noted " [w]e were inspired by the natural, colorful diversity of our oceans, and while Pantone is not an environmental organization, we are aware of the environmental concerns surrounding the dire state of coral reefs and marine life." The institute also describes the color—which it says it chooses each year based on combing the worlds of art, politics, society, and more—as "symbolizing our innate need for optimism." Living Coral is technically a "coral hue with a golden undertone"—a few shades louder than pink, but softer than red. The choice is considered, artful and very corporate. Companies can pay to learn the color early and prep products in that shade. In the coming year you'll

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